Tim Hoppin
To help the world’s largest telecommunications company reach their ambition of digital transformation, we created a branded personality to drive their customers to manage their accounts with the myAT&T app. The character we created, Owen, allow

myAT&T

digital transformation campaign

To help the world’s largest telecommunications company reach their ambition of digital transformation, we created a branded personality to drive their customers to manage their accounts with the myAT&T app. The character we created, Owen, allow

To help the world’s largest telecommunications company reach their ambition of digital transformation, we created a branded personality to drive their customers to manage their accounts with the myAT&T app.

The character we created, Owen, allowed us to talk to customers about complex issues in an engaging way. The integrated campaign spanned all media channels and drove logins to historical highs.