business transformation, global rebranding, global integrated campaign
Zurich Insurance enjoyed a strong, global financial position, but suffered low brand awareness in most major markets. They essentially had no brand identity.
To solve their brand problem, we helped them redefine their entire business approach; shifting from operating like a big insurance provider to a ‘help company’ that was there for people when it mattered most. This drove the development of new products and services, changed how they recruited and trained their people, and even influenced their core operations like Claims Response.
Our business changing ideas were supported by an award winning, integrated campaign that ran globally, delivering significant boosts to awareness and revenue.
As a result of our work, Zurich was included in the Interbrand Best Global Brands in 2010 and our case study was incorporated into the 100 best business cases list by The Times.