branded content
InterContinental Hotels and Resorts runs a luxury hotel chain, with many locations offering Presidential Suites for VIP guests. The hotel management asked us to find a way of increasing bookings, for a limited budget.
We developed a series of high end travel articles to be placed in exclusive travel magazines like Conde Naste. The stories work as a travel article and ‚test drive’, giving readers the chance to find new reasons to splurge on a Presidential Suite.
The series was so popular, the magazine editors created a special reprint and suite bookings exceeded targets.