https://timhoppin.com/casestudies daily 1.0 2017-08-05 https://images.squarespace-cdn.com/content/v1/586e521c725e2585df76f16e/1483823335787-U6R7T432KTKHL4XJDXNK/Thread.jpg Case Studies The bulk of AT&T's CRM communications is tactical in nature. But we knew they need to find a way to shift customer perception from a transactional, impersonal utility company to an engaging, personally relevant brand. So we created a digital content platform filled with engaging, shareable content that showcases not just product information, but what the latest technology has to offer, and how people can get the most from it through customer stories and human insight pieces. The goal was is to turn CRM into CXM so that through engagement you build loyalty and a more fertile relationship to convert tactical offers. Explore here   https://images.squarespace-cdn.com/content/v1/586e521c725e2585df76f16e/1483827303989-SH62J2IL22SJLR5RDH90/New_Layout_Cool_2.png Case Studies InterContinental Hotels and Resorts runs a luxury hotel chain, with many locations offering Presidential Suites for VIP guests. The hotel management asked us to find a way of increasing bookings, for a limited budget. We developed a series of high end travel articles to be placed in exclusive travel magazines like Conde Naste. The stories work as a travel article and ‚test drive’, giving readers the chance to find new reasons to splurge on a Presidential Suite. The series was so popular, the magazine editors created a special reprint and suite bookings exceeded targets. https://images.squarespace-cdn.com/content/v1/586e521c725e2585df76f16e/1483837106427-QVIWFJ4TSN7VGZ1ZBOP0/Sauber_Titel.gif Case Studies Formula One seems flush with money. But under the hood, teams are in a cutthroat fight to secure cash. Sauber Motorsport, the Swiss based F1 team, was struggling to secure big sponsors willing to invest big budgets. Many of the companies expressed interest in the special access of a sponsor, but simply did not want or need the F1 media exposure. So we changed the game. https://images.squarespace-cdn.com/content/v1/586e521c725e2585df76f16e/1483837409020-C7NH9YNUAGAV03NS89QC/GREEN-GIANT-2.png Case Studies The iconic Jolly Green Giant first appeared in advertising in 1925. Over the decades, he became the dominant symbol for the canned and frozen vegetable brand and was known by nearly everyone in the US market. However jolly he may have been, by the mid 1990’s, he had become a sleeping giant. Unused for nearly 8 years. https://images.squarespace-cdn.com/content/v1/586e521c725e2585df76f16e/1483830197958-BNOTEBAVC20IS1UARF34/marriage-counseling.png Case Studies Hallmark was facing threats to their greeting card business from new competitors entering the market with discounted products. While Hallmark was the ‚gold standard’ of greeting cards and market leader, the situation could not be ignored. https://images.squarespace-cdn.com/content/v1/586e521c725e2585df76f16e/1483839927017-CZ4DN1K99ZVF17AOL52Z/Owen_myatt_case_0003_Layer+Comp+4.jpg Case Studies To help the world’s largest telecommunications company reach their ambition of digital transformation, we created a branded personality to drive their customers to manage their accounts with the myAT&T app. The character we created, Owen, allowed us to talk to customers about complex issues in an engaging way. The integrated campaign spanned all media channels and drove logins to historical highs. https://images.squarespace-cdn.com/content/v1/586e521c725e2585df76f16e/1483844844312-IERBTQQU321YMR8LHB11/SWISS_Ads_2.jpg Case Studies SWISS, the national carrier of Switzerland, was missing a clear brand story. As a result, their communications lacked focus, and their employees didn’t have direction. Research confirmed what we already knew in our guts: people knew the airline’s name, but not the airline’s soul. https://images.squarespace-cdn.com/content/v1/586e521c725e2585df76f16e/1483845037286-N8HFJIM14MA6O0I01WNM/Bildschirmfoto+2014-05-06+um+18.47.38.png Case Studies SWISS, the national carrier of Switzerland needed to build stronger emotional bonds with the Swiss people. We had a limited budget and a cynical audience. Making any kind of real difference would never have been possible with a traditional advertising campaign. https://images.squarespace-cdn.com/content/v1/586e521c725e2585df76f16e/1483843654134-JSSYH1NWBU1EP4GG0RIL/Screen+Shot+2017-01-07+at+2.53.43+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/586e521c725e2585df76f16e/1483825077497-DSTPGK4EAX16GVYJ2U1Z/Screen+Shot+2017-01-07+at+1.37.26+PM.png Case Studies Susan G. Komen is the original breast cancer charity. But they have were suffering from endless negative PR and donor complacency. Worst of all, their iconic pink ribbon was lost in a sea of pink-draped sameness. The movement stalled. We re-ignited the base by tapping into the pioneering idea Susan G Komen had 35 years ago. We resurfaced the tenacity and audacity of the fight by focusing on action, not awareness. Our claim reminds people that it’s not enough to feel for a cause or even share something on social media, it’s what you do that makes you a difference. https://images.squarespace-cdn.com/content/v1/586e521c725e2585df76f16e/1483811099922-6O54QU41XOY3BISP5K40/Zurich_Ads_Layout_L1.gif Case Studies Zurich Insurance enjoyed a strong, global financial position, but suffered low brand awareness in most major markets. They essentially had no brand identity. https://images.squarespace-cdn.com/content/v1/586e521c725e2585df76f16e/1501816678685-EJ8P7TQDFJUIO15W1TCB/SurfaceHome_6_FeaturePivotPanel_1_us_V2_A-1024x384.jpg Case Studies Here are some sample words about surface studio https://images.squarespace-cdn.com/content/v1/586e521c725e2585df76f16e/1501902817317-YLWTDCK2FTAGHDMQ543G/image-asset.jpeg Case Studies A campaign launch film to build a story platform. https://images.squarespace-cdn.com/content/v1/586e521c725e2585df76f16e/1501902075232-BG93PHDGP4NSD1CFOW50/Azureillu2up.JPG Case Studies https://timhoppin.com/new-gallery daily 0.75 2017-01-07 https://images.squarespace-cdn.com/content/v1/586e521c725e2585df76f16e/1483827526357-7LAUZK958QK5KG5WJPVU/Wings.png Other https://images.squarespace-cdn.com/content/v1/586e521c725e2585df76f16e/1483811671788-07GOO21T707K8GZIWMTM/Wings.png Other 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https://images.squarespace-cdn.com/content/v1/586e521c725e2585df76f16e/1483829136596-P9MIW8UJ9FW00KCNPFNK/ESL_Logo_Horiz_dark.png ESL https://images.squarespace-cdn.com/content/v1/586e521c725e2585df76f16e/1483829136596-P9MIW8UJ9FW00KCNPFNK/ESL_Logo_Horiz_dark.png ESL https://images.squarespace-cdn.com/content/v1/586e521c725e2585df76f16e/1483829105199-4P7PXMX4YHDLGLW73X4O/ESL_Logo_Horiz_dark.png ESL https://images.squarespace-cdn.com/content/v1/586e521c725e2585df76f16e/1483829089235-MB4ZZG82CODQQXDBF09H/ESL_Logo_Horiz_dark.png ESL https://images.squarespace-cdn.com/content/v1/586e521c725e2585df76f16e/1483828829479-FYLH9C3S5EVFO80DF80S/ESL_Logo_Horiz_dark.png ESL https://images.squarespace-cdn.com/content/v1/586e521c725e2585df76f16e/1483829050444-KL5KHCWGCUA89DTQAHPF/ESL_Logo_Horiz_dark.png ESL https://images.squarespace-cdn.com/content/v1/586e521c725e2585df76f16e/1483829073474-1B0S1SBT7WPNZTP3HV9S/ESL_Logo_Horiz_dark.png ESL https://images.squarespace-cdn.com/content/v1/586e521c725e2585df76f16e/1483828509504-1BS1GA55H3GG2W8AHTS9/image-asset.jpeg ESL As their branding consultant, I steered the organization through the process of defining their brand story. Following this work, we created the brand architecture and the resulting identity system. Today, ESL is the largest esports gaming network in the world. https://images.squarespace-cdn.com/content/v1/586e521c725e2585df76f16e/1483829343977-MB5IBYKTXQSOV1NM752X/Screen+Shot+2017-01-07+at+2.30.38+PM.png ESL https://images.squarespace-cdn.com/content/v1/586e521c725e2585df76f16e/1483828334751-Y7DLVGCFZ8IA0Z3PJUU7/Screen+Shot+2017-01-07+at+2.30.38+PM.png ESL https://images.squarespace-cdn.com/content/v1/586e521c725e2585df76f16e/1483829409105-SXG11GDXJ4C49TAY6837/Screen+Shot+2017-01-07+at+2.37.52+PM.png ESL https://images.squarespace-cdn.com/content/v1/586e521c725e2585df76f16e/1483829713899-FIGU4PRYFUV0ZPA1TJND/Screen+Shot+2017-01-07+at+2.53.16+PM.png ESL https://images.squarespace-cdn.com/content/v1/586e521c725e2585df76f16e/1483829724465-4CRID4L86WIL8ZHOPK4H/Screen+Shot+2017-01-07+at+2.53.43+PM.png ESL https://images.squarespace-cdn.com/content/v1/586e521c725e2585df76f16e/1483829733941-O9F2D2OW6LRT2GQGPJPN/Screen+Shot+2017-01-07+at+2.54.28+PM.png ESL https://timhoppin.com/about daily 0.75 2017-08-05 https://images.squarespace-cdn.com/content/v1/586e521c725e2585df76f16e/1483831040422-SLBVCTSOZIHS5YF7JC5Z/image-asset.jpeg About https://timhoppin.com/contact daily 0.75 2017-01-07